Determine which communication channels your prospects will have a higher conversion rate, such as email, social media, or phone calls.īoth the message and channel will play a critical role in your sequence strategy. Get input from your sales team on what message resonates with prospects which will help you craft your email templates. Additionally, document information such as what communication channels work with your ICP. Although you can broadcast to a broad audience, you’ll have a low conversion rate and waste time and resources.īy understanding your ideal customer profile (ICP), you’ll be able to write email templates that resonate with your buyer’s pain points and challenges. Understand your ideal customer profileįocus on what message, channels, and touchpoints resonate with your ideal customer profile. Additionally, look at your sales data to identify what works and doesn’t.īelow are several best practices to think about when building your sequence strategy. Specific characteristics of your strategy would influence your sequences, such as your ideal customer profile, target market, and sales process.Īll those insights can be gathered by collaborating closely with your sales to build the sequences. The best practice is to create a Hubspot email sequence strategy based on your go-to-market strategy. Use a mix of content types and formats that a sales rep may have otherwise missed or not even considered.ħ effective HubSpot sequence b est practices.Nurture prospects throughout a set time.You can customize when an automated email will be sent and how many days apart the next task will need to be completed. ![]()
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